Home Improvement Products Spotlighted at National Hardware Show

If you’re a do-it-yourselfer, you’ll want to watch for new offerings at your local hardware store, following the National Hardware Show, May 8-10, 2018. This is the place where home improvement products are selected by independent hardware store owners. In fact, 83% of attendees say new products are the PRIMARY reason they attend the event.

Greg and Betsy Amundson will be there, in booth #5409, introducing attendees to InstaTrim®, their flexible trim product with patented, self-centering wings to assure uniform positioning on any surface.

Greg and Betsy at the Hardware ShowA top seller on Amazon.com, this caulking alternative requires no special tools. You simply peel and stick. The odorless adhesive remains intact with no curing time necessary and its long-lasting, professional finish is durable and low maintenance. Walmart.com has also picked up the product and sales are growing as homeowners discover multiple uses in kitchens and baths and on baseboards, floors, windows, doors, ceilings and wall corners.

According to Family Handyman Magazine, dream kitchens for growing families are one of the hottest remodeling trends this year because people are choosing to spend more time at home. DIYers are using InstaTrim to seal backsplashes and countertops and keep food from getting between countertops and stoves. And because it comes in six colors, it’s easy to find a good match.

CornerFlex, Inc., the company behind InstaTrim, is family owned and operated out of Scandia, MN. The Amundson’s donate their product to Operation Honor, a non-profit organization that hires veterans to hand-craft burial and retirement flag cases for veteran cemeteries across the nation. InstaTrim is used to finish the flag cases. Greg Amundson also mentors entrepreneurial military veterans, helping them get products to market.

CornerFlex is proud to introduce InstaTrim to hardware store retailers at the National Hardware Show. For nearly 75 years, this event has served the hardware and home improvement industry.

5 Ideas for Adding a Pop of Spring Color in Your Home

With Spring just around the corner, what home improvement ideas are springing into your head?  Redecorating your living room? Freshening up your kitchen or bath?

If you have big budget ideas, but live in a small budget reality, adding a “pop of color” is a good and inexpensive way to jazz up a room. Here are some ideas that popped into our head:

  1. Cover your couches with slip covers
    They come in a variety of colors and patterns from solid to patterns and floral designs. We found over 300 of them on Walmart.com.
  2. Change out your throw pillows
    Pillows are cheap and can really change the look of a room. You can choose spring flowers and bright colors to place on furniture and beds.
  3. Replace your shower curtain
    There is a multitude of choices for updating your bathroom décor. Choose a theme, a fresh color or an appealing pattern. Then accessorize to match.
  4. Add a bouquet
    Whether their fresh or silk, colorful flowers can brighten a room and brighten your day!
  5. Trim your home for fashion and function
    InstaTrim® is a flexible trim strip that can be used to trim everything from sloppy paint jobs on walls to ceilings, flooring, countertops, bathtubs and beyond. It comes in six colors that provide that pop of color needed to accent a room – in can also be painted to match your existing wall color.

When choosing new colors for you home this Spring, consider this:

HGTV released a list of trending colors for Spring 2018. Their “Hottest Hues” are:

  1. Exotic Reds
  2. Toned-down orange
  3. Happy Yellow
  4. Perky Peach
  5. Sandstone Taupe
  6. Jade Green
  7. Eucalyptus
  8. Pale Aqua
  9. Energized Blues
  10. Dusty Lavender
  11. (Ultra) Violet

So, pop in or pop online and grab a pop of color to spring into Spring!

InstaTrim® Covered in the Star Tribune

Inventor shares more of his entrepreneurial story, trials, and triumphs

Star Tribune Business Columnist Neal St. Anthony recently interviewed InstaTrim Inventor Greg Amundson and published an article in the Star Tribune on Saturday, March 17, 2018. The article highlights Greg’s story of invention and the journey he and wife Betsy took to achieve online sales success.

Neal St. Anthony is one of the most respected journalists in the Twin Cities and it’s an honor to be featured in his column. Neal chose the top highlights of the InstaTrim story for his article. We thought we would share some additional points of interest that may benefit entrepreneurs out there and/or readers who are interested in getting a few more details.

First, a little more back story….

Greg Amundson’s drive for invention began at age 14 when he harnessed solar energy by heating water with a piece of glass in the rays of the sun. Always a garage inventor, decades later, he hit the mark. Tired of seeing caulking that looked “like a monkey installed it,” Greg was determined to create an alternative that anyone could use and looked good every time.

Greg says coming up with the idea was easy. The challenge was finding a company to transform the idea into a product–without spending a fortune. Greg didn’t have a fortune, so in 2011, he turned to the Inspire Innovation Expo, where he placed his invention in front of manufacturers, investors, consumers, and the U.S. Trade Office. The response was positive. It was obvious he had something the public liked, wanted, and needed, but there was still a long way to go. Years of trial and error and sleepless nights followed, as Greg searched for an adhesive that would work in water and heat. He paid to have the product tested and he also put it front of several companies interested in licensing it–to no avail.

The turning point….

Greg met Betsy Berge, a seasoned marketing professional with an eye for design and experience at one of the top Twin Cities advertising firms – Fallon Worldwide. She brought her marketing and project management expertise into the business and it was a match made in heaven. Greg and Betsy became business partners and husband and wife.

It was Betsy’s idea to rebrand EasyCaulk as InstaTrim, to move away from negative connotations of caulk, and to become THE universal trim solution. It was a good move.

InstaTrim sales are soaring, Greg and Betsy are living happily ever after in Scandia, MN, proud to have their product in homes across the country. With a commitment to good marketing and customer service, they hope to be in even more homes soon.

If you haven’t already read Neal St. Anthony’s article on the Amundson’s in the Star Tribune, we invite you to do so.

Even Roosters are Crowing about InstaTrim®

There’s a buzz in the henhouse and resident roosters are crowing in gloating satisfaction with InstaTrim®, the universal trim solution.

How many times have you gotten your feathers up after discovering mildew in the crevices of your bathtub, kitchen sink and countertops?

InstaTrim® creates a moisture resistant barrier around toilets, tubs, shower stalls, kitchen sinks and counter tops. It’s mold and mildew resistant, keeps gross stuff from getting under your toilet and keeps food from getting between your stove and countertop.

The flexible, self-adhesive PVC strip is also designed for baseboards and floors, windows and doors, ceilings and walls corners. It stops the gaps in your home, providing a maintenance-free barrier that prevents dust and debris from collecting in your crevices.

InstaTrim® has patented, self-centering wings to assure uniform positioning on any surface. Its flexible, comes on a roll for easy use (also available in bulk rolls) and no special tools are needed. You simply peel and stick. The odorless adhesive remains intact with no curing time necessary and its long-lasting professional finish is durable and low maintenance. And, it’s available in six colors: White, Ivory, Grey, Black, Light Brown, Dark Brown.

Cock-a-doodle-doo-it! Say goodbye to messy caulk because covering your cracks has never been this easy.

Don’t be a chicken. Try InstaTrim®!

No Mess, No Fuss, No Landfill, with THE Caulk Alternative

How many tubes of caulk would you estimate you purchase, use a few squeezes and toss out each year? How many partially used tubes would you say you have in your basement or garage right now, sitting there, hardening and becoming of no use to you?

Landfill

Millions of partially used tubes of caulk and associated toxic chemicals are added to landfills every year. According to the US National Library of Medicine, the harmful substances in caulk are these hydrocarbons:  acrylic, acrylic-latex, neoprene, polysulfide’s, polyurethanes, silicone and vulcanized butyl rubber.

Caulk can become dry and unusable within a few months. However, when you pick up the caulking alternative, InstaTrim®, you can use as much or as little as needed and the rest will remain in good shape until your next project.

InstaTrim® is the universal trim solution that replaces potentially dangerous caulk with a non-toxic, odorless adhesive. It doesn’t require curing, is mold and mildew resistant and long-lasting. The InstaTrim® package is also 100% recyclable, so there is nothing to place in the trash.

So, if you want a caulking alternative that is safe to use with no mess, no fuss and no landfill, choose InstaTrim®!

Buying a New Home? Here Are 4 Easy, Affordable Energy Upgrades

A guest blog from Dylan Snyder, Realtor

The Snyder Group at Keller Williams Realty

When people first move into a new home, they may be tempted to focus on upgrades that improve the look of the space or make expensive energy upgrades. If they start with these energy-efficient improvements instead, they can save money and improve efficiency, without breaking the bank or spending a lot of time.

Weather-Proofing Windows

Unless a homeowner has chosen to undertake the large cost to upgrade their windows to energy-efficient ones, a home’s windows are made of glass and tend to be relatively thin. Therefore, they represent some of the least efficient parts of the home exterior. This means that even windows that were installed within the last few years might be passing heat too quickly from one side to the other. This puts pressure on a heating and cooling system to work harder. Adding a layer of weather-stripping to windows and doors blocks these air leaks, and costs very little to do. Homeowners might even be able to do their entire homes in an afternoon – especially if they use InstaTrim®.

Sealing Home Air Leaks

Like the windows, other parts of the home are prone to sustaining air leaks that pass air, dirt, and allergens from outside to inside. Sealing these air leaks might take only a little time and almost no expertise. Air leaks are common around doors as well as window frames. They may also occur in other parts of the exterior, such as corners or behind cabinets. Air leaks in the attic might dramatically decrease the efficacy of attic insulation, which is crucial to keeping heat in during the winter. Sealing these cracks with caulk or a caulk-alternative like InstaTrim®, will usually stop the leak and improve the home’s efficiency.

Sun-Blocking Window Film

Buying a home with new, efficient windows is excellent, but not everyone gets this opportunity. Replacing windows costs thousands of dollars, but there might be a simple alternative that improves window efficiency. Adding a layer of a specially-designed window film, such as a low-e film, might block solar and non-solar heat gain. This could help to ensure that the window does not become a heat magnifier during the summer. Buying window film and having it installed by a professional might still cost a few hundred dollars or even a thousand dollars. However, the effect is instantaneous, and the total expense may be recouped within a couple of years.

Duct Repair

People might be surprised to learn that a significant amount of the air that is heated or cooled by their home’s HVAC equipment never makes it into the necessary rooms. Leaks in a home’s ductwork allow that air to escape, making it hard to effectively heat or cool certain parts of the home. Instead of running the HVAC equipment longer to reach the distant points of the house, arranging for duct sealing is a fairly quick solution that might dramatically improve overall HVAC efficiency. The sooner new homeowners have their ductwork inspected, the sooner they can reap the benefits.

Moving into a new home is a great opportunity to assess its efficiency. With these simple upgrades, homeowners can appreciate a more comfortable living space that costs less to run, without a lot of extra work.

House

Love in the Workplace Brings a Valentine Gift for Do-it-Yourselfers

Greg and Betsy

When Cupid shot an arrow into Greg Amundson and Betsy Berge, he had no idea how many people would benefit from his handy work.

Greg Amundson invented InstaTrim®, a flexible trim product, a few years ago and stepped into the marketplace to compete with caulk. But it was stepping down the aisle with his bride and now Marketing Manager Betsy, that not only led to a successful marriage, but sales on Amazon.com and Walmart.com. “Together, we’re replacing caulk in homes and businesses nation-wide,” says Greg Amundson, “It’s exciting!”

On Valentine’s Day, the makers of InstaTrim® may enjoy a bite or two of chocolate, but they will also celebrate the sweet success of a product that their customers love all year long. With its patented flexible wings and peel and stick technology, InstaTrim® has do-it-yourselfers and industry professionals singing its user-friendly praises because it looks good, every time.

February 14th will most likely be a typical day at the Amundson’s home-based office in Scandia, MN with phone calls and the packaging and shipping of multiple colors of InstaTrim® across the country. But, they will also celebrate the love that’s making it all possible.

Greg and Betsy Amundson are proud to say that InstaTrim® is 100% made in Minnesota, manufactured in Blooming Prairie, MN and shipped from their home-office in Scandia, MN. The self-adhesive trim strips are a healthier alternative to traditional caulk. They are made of PVC and the adhesive is non-toxic and odor-free. Better yet, it doesn’t require any curing time. The product is also environmentally friendly, leaving very little waste and the packaging is 100% recyclable.

If you truly love your spouse, give them the Valentine’s Day gift of caulking made easy with InstaTrim®!

The Southern Glamper & InstaTrim®

The Southern Glamper

My name is Grace, a.k.a. the Southern Glamper. I am a full-time mother, wife, and techie! I enjoy DIY projects, cooking, and being outdoors with my family. This is why we purchased our camper, Peggy Sue. She is a 2001 Jayco Qwest Pop Up that we have been restoring to her younger years. It has been fun to travel and camp together as a family.

When we bought our pop up camper, the floors had been redone by the previous owner and looked fine. However, we were looking for a way to finish the camper floors and make sure they remained durable and clean. I searched around online and found InstaTrim®.

We discovered that InstaTrim® is a simple and cost-effective trimming solution for pop up campers and RVs. This mold and mildew resistant product is perfect to use with camping gear. It is flexible and fits easily and simply into tight spaces. Also, this is the perfect product for someone finishing a project that may not have a lot of tools handy. In short, it is perfect for someone with limited handyman skills!

Pop-up camperAll we needed was a clean space and a sharp blade for cutting. No need for saws or additional tools. This product is a plus because it is a hybrid of small moulding and caulk. Caulk is messy and never finishes neatly for me. And I don’t have saws and tools for installing a wood product.

InstaTrim® installed simply by measuring, cutting, peeling the self-adhesive back off, and sticking it in place. That is it!  The finished results are outstanding. I really like how this completes our project! By sealing the edging between the floor and cabinet with InstaTrim™, dirt and grime won’t get trapped in the crack between the two.

So, for anyone out there looking for a finishing option for your boat, camper, or RV, consider giving InsraTrim® a try! And if you want to learn more about my glamping adventures, pop on over to my blog at www.southernglamper.com!

Before and After

Don’t Ignore Your Baseboards & Floors

Smooth out the edges with a flexible trim solution

Cover the cracks between your baseboards and floors with InstaTrim®. It’s the perfect replacement for ¼ round, creating a barrier to keep dust and debris from settling in the cracks and gaps around baseboards. It’s easy to apply, provides a clean, professional finish and helps keep bugs from finding their way inside!

Baseboards are typically made of wood and are designed to cover the bottom of an interior wall. You may also know it as floor or base molding or mopboard because it literally serves to protect the paint on the wall from being damaged by wet mops.

InstaTrim® is a good looking, less messy alternative to traditional caulk. It is mold and mildew resistant, durable, long- lasting and is easy to keep clean. The patented design assures uniform positioning and each piece will cover up to a 1/4-inch gap. InstaTrim® is a great solution for DIY home improvement projects, camper or boat renovations, craft projects, and much more. Each box contains two 10-foot lengths and is available in several colors to match your boards and floors.

Use InstaTrim® to lay down a nice clean line between your baseboards and floors without breaking your back, covering those cracks!

Use InstaTrim to seal baseboards. Use InstaTrim to seal baseboards.

Have no fear - InstaTrim is here!

New Year. No Fear of DIY!

You may have made a New Year’s resolution for self-improvement, but what about home improvement? For some, a do-it yourself strategy comes easy and brings great satisfaction. For others, the thought of it makes their heart race loudly, like the sound of a power saw; brum-brum-brum-rrrrrrrrr!

Don’t be afraid to DIY! Start small and work your way up. Set a goal to improve your home, one room at a time. Do-it-yourself home improvement saves you money and can open the door to new ideas and good looks, for your home that is.

InstaTrim™ is a great product to cut your DIY teeth on because it’s easy to apply and will give you immediate satisfaction with a clean, fresh look in any room. Start in the bathroom, where there tends to be the greatest need to replace moldy caulk by trimming around toilets, sinks and showers.

Follow these important, but easy steps for prepping and applying InstaTrim™:

  1. Use a sharp blade to cut away and remove all existing silicone caulk.
  2. Use a wire brush to remove stubborn silicone oils and residue.
  3. Thoroughly wipe the surface with acetone to remove any remaining residue left on the service.
  4. Peel back the liner from the InstaTrim™ strip.
  5. Hold the end of the strip with the adhesive side facing the corner.
  6. Line up the first 2-3 feet of the strip and press into place every 4-6 inches.
  7. Repeat with the next 2-3 feet until complete.
  8. Trim the finished end of the strip using a scissors or razor blade. (Tip: adding 1/8” will ensure a tight fit.)
  9. When the entire area is covered, firmly press the strip into the corner again, and run your finger along the strip to ensure the strip is bonded to the surface.
  10. DO NOT STRETCH THE INSTATRIM STRIP AS THIS MAY CAUSE THE ENDS TO PEEL BACK.

InstaTrim™ makes caulking easy. It’s mold and mildew resistant and you get a perfect line every time. No drying time is needed and if you chose to paint, it is ready to paint immediately.

You can hire a plumber or contractor or you can cost effectively do it yourself with THE Universal Trim Solution. Happy New Year!